Delivery of affordable efficacious therapeutics targeting low to middle income individuals.


Use e4 logic rather than 4e logic…combining the four e’s below into one frame of mind rather than a sequential, linear process allows for a dynamic state of mind to capture a past, present and future mindset to actively have enhanced and increased performance at any task.

Standard linear thinking involves the four above terms over the progression of anything. We believe that holding all four “e” concepts in the same frame of reference (rather than one at a time) for progression always leads to exponential development of business, ideas and personal growth.


This stage involves forming a base through the collation of knowledge, expertise and vision. Of all stages, this is the most difficult phase to grind through to drive forward to the next level. A high level of determination is required to reach the next e.


Through a marriage of steps involved in the prior phase, developing an expertise above everyone else in a given arena can allow someone to excel and stand out among the competition. Einstein stated it the best, “You have to learn the rules of the game. And then, you have to play better than anyone else”.


Through the process of excelling at a given task creates the opportunity to exploit any weakness and either win a competition or gain market share. On the ocean, smaller ships have greater maneuverability and are able to quickly steer around obstacles compared to larger ships. As a small start up biotech company, the ability to provide an unmet niche within the insulin space creates the potential to quickly gain market share before the larger players within the market space can react.


“Evolve or Die” is the common phase used to summarize Darwinian evolution. The key to survival according to Darwin is “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”. Being a small start up company provides opportunity to quickly evolve to face a rapidly changing marketplace. As a company becomes larger, it is important to continually examine the status of a given marketplace in order to implement changes to allow evolution within a company to adapt to changing market conditions.